Quinn B Productions
NEW YORK INJURY LAW: Building Trust in a Saturated Market
Deliverables: 8x Multi-Episode Docuseries, 10x Targeted Social Ads
The Challenge
The Personal Injury market in New York is notoriously saturated, with legacy firms dominating traditional advertising. New York Injury Law, a newly founded firm, needed to rapidly establish authority, showcase their unique ethos, and generate immediate digital leads without relying on cliché, aggressive aesthetic typical of local legal commercials and content.
The Strategy & Execution
Instead of standard promotional video, Quinn B Productions pitched and developed a two-pronged content ecosystem.
Brand Authority (Docuseries): We produced a multi-episode docuseries documenting the firm’s founding. This allowed potential clients to connect with the partners’ leadership and values on a human level, building crucial trust before a consultation was ever booked.
Lead Generation (Targeted Ads): We extracted high-performing soundbites/filmed supplementary interviews and visuals from the docuseries to engineer short-form social ads. We specifically tailored the pacing and messaging of these ads to align with their ideal client profile, driving qualified traffic directly to their intake funnel.
The Results
Successfully launched the foundational brand assets for a highly competitive new firm.
Decreased cost-per-acquisition, established an evergreen brand presence, drove massive increase in leads.
ADS
DOCUSERIES
REEL / TIK TOK CUTDOWNS
